OMG! Not Yet Another Book About Blogging!
Do you remember the days when a mere mention of the word “blog” would split a room in two?

Within a second you could have the nerds and technologically informed silentlys nodding to themselves and rolling their eyes while the uninitiated blurted out: “HUH? WHAT? A BLOB?!“

Then, unavoidable as the Amen in church, the geeky litany was unrolled: that the word blog was actually a blend of “web-log“ and usually referred to a collection of entries in reverse-chronological which could theoretically consist of text, audio, video and allowed interactivity in the form of comments.

Today, nobody talks like that anymore.

Every child knows what a blog is. Every groundskeeper and aunt from overseas has stumbled over one, before.